2012 Strategic Plan Update
“We Are The Change We Seek “
1) Revenue sources:
Foundations make up 80% of revenue sources, we would like to move that to 40% by increasing corporations, individual donors, and fee for services income.
Timeline Measurement Goal %
12/31/11 New DISD After School Contract $ 50,000 9%
03/30/12 Sublease SOH building $ 24,000 4%
06/30/12 Summer Fee for Service contracts (2) $30,000 5%
09/30/12 Big Thought Contract – 3 campuses $30,000 5%
02/30/12 Fee for Service and Other Income $230,000 40%
2) Communication-Donor/Client event:
Relationships – put first priority on building empathetic relationships with our clients, donors, and volunteers.
SOH has less than five consistent monthly donors. They give an average of $11,400 per month. The goal is to increase this to 25 monthly donors by the end of year, giving an average of $25,000. This will be done by, Social Media, hosting quarterly lunches and workday events.
Timeline Measurement Goal
12/31/11 Thanksgiving Basket program 30 volunteers
3/30/12 1st qtr newsletter 5 new donors
6/30/12 Summer camp tour 5 new donors
9/30/12 Fall Program lunch 5 new Donors
12/30/12 Christmas Program 10 new donors
3) After- school sites certified by Dallas After School Network (DASN):
SOH currently has no after school sites certified under the new standard of DASN. The goal is to have two campuses certified by end of 2012.
Timeline Measurement Goal
12/31/11 Tier 1 JW Ray & Birdie Alexander, KB Polk,
Julian Salivar and Miss Endys
3/30/12 Teir-2 JW Ray & Birdie Alexander
6/30/12 Tier 3 JW Ray & Birdie Alexander
9/30/12 Certified Site JW Ray & Birdie Alexander
12/30/12 Renewal of certification JW Ray & Birdie Alexander
4) Become a staff managed organization:
The objective is to hire and/or train staff to be intentional and directed by organizational directives and values.
Timeline Measurement Goal
12/31/11 Improve staff professional development 8 hours monthly
03/30/12 Update all Job Descriptions Approved by board
06/30/12 Team building First annual staff retreat
09/30/12 New Operations manager Hire experienced non-profit executive
12/30/12 New employee handbook New employee orientation process